The Landing Project
Conversion-optimized landing page templates for early-stage startups, designed by a team that advised 80+ companies.
The Design Project
Product Designer & Developer
2024
Product Design · Website Design
Figma, Webflow, Google Analytics, HubSpot
Early-stage startups consistently struggled with the same problem: they needed a landing page yesterday, had no budget for a designer, and couldn’t afford to wait for a developer. Having worked with 80+ startups, we saw this pattern enough to build a product around it.
Two templates, one purpose: Growing Your Business. We built a go-to-market landing page template that converts — with ready-to-go integrations for immediate results and seamless launch.
Templates built on real conversion data
We started with conversion data from dozens of startup landing pages we’d designed. The templates weren’t based on aesthetics — they were based on what actually converted. Pre-integrated tools (Google Analytics, Calendly, HubSpot, Mailchimp, RB2B) meant launching was flipping a switch, not wiring together six services.
Three design problems to solve
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Complex Flows — Founders juggle a lot. Our challenge was to streamline intricate user actions like verification, scheduling, and lead capture into a frictionless experience that didn’t require dev time.
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Design for Scale — We needed a system flexible enough to support startups at different stages. That meant building templates and components that could grow and adapt without breaking.
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Cross-Device Consistency — Whether someone’s browsing on a desktop or booking a call on their phone, the experience had to feel seamless. We designed responsive layouts that work flawlessly on any screen size.
Faster launch — from weeks to days
Mobile-first, conversion-first
Building the integration layer forced us to simplify the information architecture. Every tool needed to work without configuration friction. This constraint made the templates better: simpler CTAs, clearer flows, fewer decision points for the user.
Cross-device testing revealed that mobile conversion flows needed fundamentally different layouts, not just responsive scaling. We rebuilt the mobile experience from scratch rather than adapting desktop.
Two templates, real conversion impact
Two ready-to-go templates with pre-integrated analytics, scheduling, CRM, and lead generation tools. Conversion pixel tracking built in. Mobile-first checkout and lead capture flows. Customizable content blocks that maintain conversion patterns.
