Om Therapeutics

Om Therapeutics uses molecular encoding, synthetic biology, and AI to generate massive datasets for drug discovery. Their technology was cutting-edge, but the digital experience didn’t match. The landing page undersold the product, and the platform itself needed significant UX improvements.

A brand that needed to match the science

The engagement started with a two-week landing page redesign, then expanded into a full platform UX overhaul. Om Therapeutics needed to project scientific authority to researchers and investors, but the existing design felt like a template. For a company working on cutting-edge molecular interaction research, this was a real business problem.

I worked across both marketing and product design, collaborating closely with the engineering and science teams. As the project grew, I got direct access to the codebase and started making frontend tweaks myself, submitting PRs for the engineering team to review.

Three principles for complex products

We approached Om Therapeutics with a framework designed for complex products: understand the science, collaborate with the team, and simplify the interface.

• Understanding — Conducted in-depth research to identify the product’s goals, audience needs, and key challenges, ensuring the design reflects the customer’s vision and simplifies complexity.

• Collaborating — Fostered open communication by involving the science team throughout the process, blending their expertise with design insights for a seamless collaboration.

• Simplifying — Created intuitive workflows by organizing information logically and emphasizing clarity, delivering a landing page that effectively communicates the product’s value.

Redesigning the landing page

The landing page had a credibility gap: the technology was genuinely sophisticated, but the design felt generic. We moved away from generic biotech imagery toward purposeful data visualizations and clear technical messaging. The result was a page that felt authoritative without being impenetrable.

Overhauling the platform UX

On the platform side, the UI had accumulated complexity as new features were added without a design system. Research scientists needed clear data visualization and intuitive workflows. Complex datasets were restructured into scannable views with progressive disclosure for detail.

I designed gene variant cards, therapeutic strategy views, report catalogs, and target search flows — all while maintaining a dark, data-dense interface that felt native to the scientific workflow.

Frontend implementation

Rather than handing off specs and waiting for QA cycles, I worked directly in the codebase. I made frontend adjustments, submitted pull requests, and iterated with engineering in their environment. This collapsed the feedback loop between design intent and shipped output.